The system behind the portfolio
One pulse, many instruments.
Pulsier Labs builds digital products that answer for themselves. This is the identity system every one of them inherits — a pulse that reads as data, a page that reads as an instrument, and a voice with nothing to hide behind.
- EU-hosted
- Founder-led
- Digital product studio
The logo
One 4s cycle, three consequences in order: the arcs fire outward, the apex lands and pulsier swells, then the charge leaves through labs. Nothing moves at the same time as anything else.
Below 24px the wave stops and only the breath remains, so the mark stays legible in a nav bar or a favicon strip.
The icon stands alone — app icon, favicon, avatar, loading state, or a section mark. Three arcs at 62px, two at 22px, and the ring-only form below 20px, where arcs would collapse into a smudge.
Clearspace = 1× dot ø
Min width 88px
Never recolor the dot
Never outline the wordmark
Arcs emit outward, 2400ms, 280ms apart. Runs once on load, then rests.
The field leans toward the pointer — the mark aims at the reader.
Click, submit, or route change fires one ring through the field.
The mark
Three states of the same idea: emit (the ring), travel (the wave), measure (the bars). Products in the portfolio pick one and stay with it.
Color
Two surfaces only — Ink for the studio, Paper for documents and long reading. Signal green is never a background for text and never fills more than 5% of a viewport.
The same type scale and the same accents invert cleanly. Signal green passes on paper at 15px and above when used for links and marks — not for body text.
Typography
Archivo 650
76–148px
LS −0.03em
Measure what you ship
Archivo 600
34–52px
LS −0.015em
A product should be able to explain itself.
Archivo 400
17–20px / 1.6
max 68ch
We build small, specific things and put them in front of people early. Every product in the portfolio has to earn its place by being useful the first day someone opens it — not after a quarter of onboarding.
IBM Plex Mono
11–13px
LS 0.14–0.2em, caps
Motion
cubic-bezier(0.16, 1, 0.3, 1)
Rings, reveals, page entrances.
cubic-bezier(0.2, 0, 0, 1)
Hover, magnetic pull, focus.
cubic-bezier(0.7, 0, 0.2, 1)
Section transitions, pinning.
The signature background: a lattice of points that leans toward the pointer and carries a pulse outward from every click. One dpr-corrected canvas per field, paused off-screen, and reduced to a single static frame under prefers-reduced-motion.
A single trace that leans toward the cursor and snaps back. Used as a section divider and behind statistics — never behind body copy.
The house metaphor, literally: unstructured noise resolving into a readable answer wherever attention lands.
Components
AskConcierge
A concierge for events and venues. Point it at a programme, share a link — and end the day knowing what people needed that nobody had written down.
Voice
Say the mechanism.
Own the limit.
One idea per line.
Specifics, not adjectives.
The voice rewards specifics, which makes it dangerous. Any figure published on this site has to be one the studio can stand behind and show its working for — until then, name the mechanism instead of quantifying it.
Take the system with you.
Every rule on this page, as a single markdown file — written for people and for coding agents. It is the same file this site is built against.